What do you want to know about Award Leisure Franchise – Frequently Asked Questions!
Who are Award Leisure?
Award Leisure are a family-run business that has become the UK’s leading franchised retailer for premium hot tubs, swim spas and outdoor leisure products with exceptional value for money. First established in 1984, with over 30 years’ experience in the garden leisure sector, Award Leisure have gained unrivalled recognition from both the industry and manufacturer’s by receiving multiple awards. This includes the latest honours from Canadian hot tub manufacturer Coast Spas for exceptional growth, sales and outstanding customer service. We have also been acknowledged for fitting the most hot tubs in the UK.
We have seen increased customer demand throughout the UK for all of our products and services, alongside growth of at least 30% year on year. Our systems are proven, our products are highly regarded and with franchise growth throughout the UK our brand reputation and recognition will increase significantly. The UK home leisure market is now worth billions and its sector is projected to continue growing as ever-increasing numbers of people look to spend time outdoors.
How much does the franchise cost?
Franchise Fee – £21,500
This includes operating systems, corporate clothing, initial training etc.
The total capital investment – is between £83,000 – £90,000 (depending on showroom size) which includes the franchise fee and additional start-up costs, such as; shop fit budget, initial stock, vehicle signage, tools, office equipment and franchise launch budget.
We have our team of experts with proven success, on hand, to fully support through every step of the process to ensure you and your Award Leisure franchise has the best possible chance to be successful and achieve fantastic results.
We help guide you to secure the best site in the right location. With our exceptional relationships with suppliers for marketing, printing and signage, products, and design of your showrooms, we will be sure to have you up and running in no time!
What is the franchise?
Our franchise model is based on delivering an exciting showroom experience combined with a strong brand identity creating an attractive customer destination. It has been stated that we are the fastest company ever to be accredited by the British Franchise Association with being qualified in just under 4 months.
Award Leisure have created a business model that is robust and profitable with a long-term future that generates marketing buzz, customer excitement, sales growth, and longevity with customer relationships.
Setting up your own franchise entails finding the right location and retail premises to showcase an extensive product range which includes;
- Hot tubs
- Swim Spas
- Woodfired Pizza Ovens
- Log cabins
- Gazebos
- Saunas
- BBQ Huts
- Drinks Coolers
- Chemicals
Our exciting concept is so much more than just a retail showroom – we pride ourselves on being a ‘one stop shop’ delivering everything from site surveys, hot tub testing, sales, service and installation. Our proven operating systems helps mentor our franchisees on the maintenance of all of our products, creating customer loyalty and satisfaction. With this support, all franchisees have the benefit of residual sales, referrals; repeat business and service work for many years thereafter any sale.
What does bring a franchisee entail?
Setting up an Award Leisure Franchise entails finding a retail premises in the right location, to showcase an extensive product range of exciting, unique and exclusive outdoor luxury leisure products. The role of an Award Leisure franchise owner is stimulating, enjoyable and highly rewarding! Attractive margins are achieved by product sales, service contracts, installation, and maintenance of; luxury Hot Tubs, Gazebos, Cabins, Saunas and Swim Spas.
As the UK climate is getting warmer, far more people are looking to spend more time outdoors. With the garden leisure market now worth billions, its sector is projected to grow as the increased number of people look to spend time outdoors. Award Leisure franchise aim to help create the magical leisure lifestyle experience for consumers to share with friends and family in the comfort if their own home.
What does it take to be an Award Leisure franchisee?
As this is a management franchise, no previous industry experience is necessary. If you have a sales or management background, or the ability to network, engage and develop strong business relationships, as well as having the drive and passion to grow the business in your chosen territory – you would be ideally suited to running an Award Leisure franchise.
Residual value, referrals and repeat business is generated from developing strong client relationships through service contracts, and with the help of internal marketing systems and Head Office support, this enables all franchise businesses a profitable long-term future, sales growth and customer excitement.
Award Leisure Franchise provide business owners with comprehensive training in the company’s technical systems, retail strategy, sales methods, product knowledge, software applications, admin and accounts. Award Leisure’s head office team work directly with you to ensure your business has the best possible chance of success and meet any challenge you may face in your new business.
How does an Award Leisure franchisee generate income?
Franchisors make an income though many means, selling the luxury outdoor leisure products; Swim Spas, Hot Tubs, Outdoor Building, Saunas, Pizza Ovens etc. As well as repeat chemical and aromatherapy sales. We also have a service contract which customers sign up to and pay monthly generating residual value.
Do I need to have experience in a certain field to start my business?
As this is a management franchise, no previous industry experience is necessary. If you have a sales or management background, or the ability to network, engage and develop strong business relationships, as well as having the drive and passion to grow the business in your chosen territory – you would be ideally suited to running an Award Leisure franchise.
Do you provide an operating manual and ongoing support?
Yes we provide a comprehensive manual and a web based programme which is shared between the franchisee and the franchisor to provide updated material and ongoing advice and training.
How many units do you sell a week?
On average 10 units per week across each store.
How many leads do you generate a week?
On average 50 leads per week.
What is your conversion rate for leads?
Customer walk ins – 7/10 buy
Online leads – 8/10 buy
How do you set your pricing structure?
Proven recommended retail price that’s reflected in our sales, successful profit margins and competitive prices for the products in our industry.
How do you ensure franchisees conform to brand regulations?
We ensure businesses follow our pricing structure and brand ethos, if this is not met we have the ability to terminate their Award Leisure license.
What makes you stand out above the competition?
The quality and pricing along with our product range makes a successful profitable business. We offer products that are leading in the industry and our certified sales and service training stand above the rest. Along with an exclusive product portfolio.
Where does the 2% management and 1% marketing fee contribution come from?
Your (the franchisee) turnover.
What’s my next step?
Download our Prospectus by clicking the button below to complete the ‘tell me more’ form by visiting this link: http://awardleisurefranchise.co.uk/franchisee-questionnaire.php and return it to leads@awardleisurefranchise.co.uk or simply call us on 0808 1681680 for a brief chat.