Page 6 - aw-franchise-brochure-v2.indd
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A GROWING BUSINESS
More and more people are using their garden space
to create outdoor living experiences. Luxury hot tubs,
fitness pools and associated products such as gazebos,
pizza ovens, barbecue areas and summer houses.
The UK home leisure market is now worth billions and it’s a sector that is
projected to grow as more and more people look to spend more time outdoors.
Your customers will tend to be home owners who have outdoor space. The age
range varies from 20 to 80 plus (seriously!) and they are more health-conscious
and discerning. Mostly they will be looking to create a magical outdoor
experience to share with family and friends.
30% GROWTH YEAR ON YEAR
£10,000 AVERAGE PURCHASE PRICE
10% OF UK POPULATION OWNS A HOT TUB
SOURCES: BISHTA | HOT TUB RETAILER ASSOCIATION | 2015 ANNUAL TRADE REPORTS
