Award Leisure are a family-run business who retails unique quality products to suit the outdoor luxury leisure lifestyle, ranging from Hot Tubs, Swim Spas, Gazebos, Wood Fired Pizza Ovens and much more. First established in 1984, with over 35 years’ experience in the garden leisure sector.
Simon Baggaley (Award Leisure Birmingham) – ‘’I love it. It’s the most fun I’ve had at work in the last 20 years!’’
In 2019 Britain spent £5.2 billion on garden improvement, with 35% of these improvements being Hot Tubs. The UK Hot Tub industry has exploded with a continued spike in demand for high quality, high specification, valuable Hot Tubs.
We are seeing across multiple industries that more shoppers are buying home and garden leisure products online. Buying online offers, quick and easy access to information and products with fast delivery and payment. However, it is still important that the customer experience you gain from ‘in store’ is not lost. As with any purchase, it is important to know exactly what you are buying and how good the quality of the product really is. This year Award Leisure have launched a brand new product range that not only dominates the in store market across the UK but also competes with all online markets, meaning all of our stores across the nation are able to tap into an even bigger consumer market.
The past 3 months have been unusual and unprecedented times. Many businesses across the UK have been hugely affected by COVID-19. Award Leisure stores had to adapt to new environments and methods to support and protect our customers and franchisees in such uncertain times.
The Leisure market has actually seen a huge spike and increase in spend, due to the many cancelled holidays and time at home in their garden. The sales figures have been at an all time high, in some cases more than tripling their usual monthly sales turnover.
The franchise had to adjust to the change and reach customers from different methods during the showrooms being sadly closed. The business continued to operate online portals to sell as well as video sale demonstrations and online brochures. This was supported by the franchise model as they had a website program which allowed online sales transactions to be processed, live stock lists to be used throughout the network to visibly see stock available and sold. As well as creating click and collect / delivery appointments for customers to receive their chemicals during lock down. Ensuring our franchisees were able to continue to operate the business.
Our stores were supported throughout with head office teams covering many aspects of business operations such as accounting, IT, sales and marketing as well as technical and service advice. The whole network adapted quickly to the necessary changes of daily activities. Adhering to social distancing guidelines, engineers travelled in separate vehicles to customers gardens and operating at safe distancing – demonstrating through video and web apps.
With 7 showrooms across the UK, Award Leisure has an amazing head office and support staff. Ranging from a dedicated IT and digital marketing department that will manage your online presence, to expert engineers that help train and educate new franchisees on the entire product range. The support team provide everything Award Leisure Franchisees need to be successful both online and in store. This includes marketing campaigns, in store sales material and a full support structure from a nationally recognised brand.
Our franchisees have exclusive access to premium highly demanded brands within the UK. This product range has been selected due to superior quality, product reliability and market demand! With 35 years of experience in the industry we have used this knowledge and tailored the entire product range to be perfect for the UK climate and market. With the Hot Tub and Leisure industry at a record high, now is the time to join. The Award Leisure Franchise opportunity is truly different to everything else on the market.
Adrian Lee (Award Leisure Cheshire) – ‘’Everyone that comes into my showroom are looking to buy, the product range we sell is over and above the competitors’’.