The past 3 months have been a shock to the system for virtually every industry. A huge amount of business across the UK are fighting for their survival during the Corona-virus pandemic. During times of crisis the only way to survive as a business is to adapt and change the way they operate. Due to the leisure industry consistently growing and booming the Award Leisure Franchise network has been busier than ever.

The COVID19 pandemic has forced many business owners to reevaluate their current processes and to rethink the day to day operations of their business. See below how franchises will be adapting during and following COVID19.

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For business owners to recover they must identify what their customers and target market need in the short term and address their business can fulfil that requirement. For example, the specific need may be different across the industries but there are many universal trends across multiple industries for example a con-tactless model. This can be done by using more in depth visual marketing such as product/service videos giving customers all the information they need. Using technology to limit non-essential interactions has always been something business are working towards, the arrival of COVID-19 and the unusual circumstances have only increased this demand.

Another important factor how franchises can adapt following the Corona-virus is to stay in line and up to date with government guidelines and regulations. As a business owner new updates are constantly being introduced and its important to stay updated for the safety of yourself, your staff, and your customers.

For Award Leisure, the long term adaption that needs to be made is to facilitate the follow through of sales during these unprecedented times. This is similar for a lot of other industries that have been able to continue to operate under the strict regulation of the government. This links to the con-tactless approach and understanding how to look after the customer base throughout the customers journey. For the majority of business owners, this pandemic has provided more free time to focus their business plans for 2020 and 2021, following COVID-19 this is something many business owners need to continue to focus on. At Award Leisure we support your journey from your initial enquiry to setting up your showroom as well as a head office team that are there to help. 

Visit the links below to find out more on the Award Leisure Franchise opportunity!  – hot tub retail franchise market statistics – buying a retail franchise case study – award leisure hot tub retail franchise model – contact award leisure franchise for information on buying a retail franchise

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